Patina is a clothing label based in Belfast with an aim to reduce textile waste and help the environment. All of their products are made from recycled waste textiles.

This custom logotype and brand symbol are a reflection of the studios ethos; the P symbol is a nod to the classic recycling logo and the playful lettering used in the brand logotype borrows characteristics from various type styles in a way that mirrors the production processes used to create their ‘patchwork’ style garments.

The marks created for patina can be seen across web, product, packaging and social media and the logo has been produced in a number of materials, highlighting its flexibility.